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Digital Marketing for Search Engine Optimization:
A Practical Guide to Boost Visibility and Traffic
- Meta description: Understand the connection between digital marketing and SEO for increasing organic visibility, driving relevant traffic, and converting traffic to valuable outcomes. Practical tactics, tools, and examples for marketers and business owners cumulating resources for learning.
SEO (Search Engine Optimization) is more than turning knobs. It is one of the foundations of modern digital marketing strategy. When you have SEO and digital marketing working cohesively, your website is discoverable, your content is relatable, and you see organic growth that is sustainable. This post is going to discuss how digital marketing helps SEO (and vice versa), some recommendations of practical tactics you could put in place today, and resources to learn more modern digital marketing tactics.
Why combine digital marketing with SEO?
SEO is designed to make your site discoverable and relevant across search engines. Digital marketing, on the other hand, is more holistic. Digital marketing is the practice of attracting, engaging, and converting customers with content marketing across channels (content, social, email, paid media). When deployed together:
SEO drives organic discovery and long term traffic.
Content marketing, social, and public relations (PR) extend the content’s reach further and amplify signals (links, shares) that support SEO efforts.
Paid media can help accelerate keyword testing for SEO as well as provide rich data for ongoing content priorities from an SEO perspective.
CRO (conversion rate optimization) is a thoughtful science that will only help your SEO.
